WRA helps clients achieve their organizational objectives through strategic public affairs initiatives. WRA offers clients targeted outreach to Capitol Hill, the Administration, state and local officials, the media, industry leaders, and grassroots supporters. The firm's core competencies include the following:

Strategic Public Affairs Consulting
WRA is positioned to assist clients at any stage of their public affairs planning process. WRA works with clients to identify goals, develop plans, and carry out their strategies. Alternatively, clients who know precisely what their objectives are will benefit from WRA's outstanding capacity to execute successful programs.

WRA's team of experienced consultants can offer advice on:

• Defining clear, strategic and achievable objectives;
• Identifying a set of methods and initiatives to meet clients' goals;
• Accurately assess resource requirements for programs and initiatives; and
• Determining a successful and cost-effective public affairs solution.

Communications
Success in the communications arena begins with the development of the right message. WRA works with its clients to fashion an effective message, and crafts a comprehensive plan to communicate the right message to targeted audiences.

WRA's experience, knowledge base, strong management team, detailed approach, and professional delivery make them uniquely capable of developing and executing a successful communications strategy.

WRA's broad range of communications services help clients meet challenges head on and achieve success. WRA is the right choice for:

• Messaging and the development of a comprehensive communications strategy;
• Implementing coordinated media campaigns, including online programs;
• Planning and executing major policy conferences and news events;
• Conducting professional outreach to federal and state policymakers, as well as nationwide media outreach;
• Developing media advisories, press releases, newsletters, op-eds, and web content; and
• Analyzing and reporting on important issues of the day.

Public policy education
Rapidly evolving technology and uncertain world events have created an assortment of new and complicated policy issues for decisionmakers across the country. WRA is at the forefront of efforts aimed at educating leaders on emerging issues to help them make informed choices.

WRA is one of the top public policy education and consensus-building firms in Washington, DC. WRA maintains close, collegial relationships with many of today's leading policymakers, including the nation's top state legislators. Whether you are concerned about policy matters at the federal or state levels, WRA uses its wide network to successfully represent your ideas and earn broad-based support for matters of regional, national and international concern.

WRA's keen understanding of federal and state decision-making processes helps clients reach a broad range of public policy education goals, including:

• Developing educational themes and concepts;
• Socializing new and emerging issues among the nation's thought leaders; and
• Building consensus and public support through various educational forums.

Industry Collaboration

WRA has earned a reputation as one of the most innovative public affairs firms in Washington, DC. The company is a leader in building ground-breaking partnerships between industry, government, community-based groups, and non-governmental organizations.

WRA has championed new models of collaboration and spearheaded the creation of some of the country's most effective policy forums. These groups have played an integral role in shaping public policy and facilitating closer interaction between citizens and their elected representatives.

WRA was instrumental in founding several influential industry coalitions, including:

• The Digital Dialogue Forum;
• CapNet;
• The Northern Virginia Technology Council's TechPAC;
• The National Ship Repair Coalition; and
• The Homeland Security Dialogue Forum.

Washington Resource Associates
8200 Greensboro Drive, Suite 525
McLean, Virginia 22102
P. (703) 734-6400 F. (703) 442-7338